OUR MISSION

 

Giardini di Toscana is a line of designer perfumes, which is fully established as "niche perfumery".

Our creations always stem from emotions, memories, styles, which arise from pure passion, rather than being deliberately conceived for mere marketing purposes.

Giardini di Toscana is the result of a natural evolution applied to the creativity of a family-run business, the satisfaction of a long brooding desire, the expression of harmony between people who share the same passions, a form of artistic expression that complements other similar expressions.

 

The perfumes originate from many different stories and each creation is absolutely original, peculiar, distinctive and matches unique personalities.

These fragrances draw attention, not because of their intrusiveness or intensity, but thanks to their aesthetic quality and originality, which is why they are suitable for strong personalities, who are not simply trying to conform to current trends.

While conventional perfumery tends to impose the same scent on as many different age groups and styles as possible, in order to achieve turnover targets, the niche strives for offering a different and unique fragrance to each individual personality. Empathy between the perfume and the consumer is absolutely paramount and the assistance provided in finding the right combination is the real added value that guarantees customer loyalty over time.

Therefore, the niche creates innovation and identifies products and fragrances that meet the customer demand regardless of current trends, so as to guarantee a return on the long term. The key word for the Giardini di Toscana line is "eco-luxury": luxury products based on organic and environmentally sustainable ingredients, with a great natural value. Today, the topic of sustainability is so important that it is not only a trend anymore, but a real must.

Translating eco-luxury into a perfume is the real mission for Giardini di Toscana’s fragrances.