OUR HISTORY

 

Silvia finds inspiration for her designer perfumes in her gardens, where smells play an integral part of the whole garden experience: Giardini di Toscana’s essences evoke memories, from childhood to intriguing moments, from the hypnosis of flowers to grandma's biscuits, from school pencils to energising citrus fruits, from the intangible undergrowth to the intense musk.

Being inebriated by your garden’s fragrances during the day and at night represents a unique experience for your senses and spirit. In Tuscany, the garden is a place where architecture and nature meet, the relationship between human-made work and the soil is the result of an affectionate understanding with a poetic taste. This is the place where, in 1942, the story of an olfactory journey among the fragrances of the most authentic perfumery began.

In a picturesque medieval village in the Casentino Valley, in the heart of Tuscany, grandparents Giovan Piero and Emma Ducci opened a bottega (small shop), which became the Perfumery, where you can still find the recipe book that the grandfather wrote on his experience as a pharmacist, which then developed into creating fragrances and unguents.

At the beginning of the 60's, the business continued with his daughter Irma who, thanks to her style, turned the original business into a prestigious and elegant shop.

That is where Silvia was born, the creator-composer of Giardini di Toscana’s designer perfumes, a line conceived as the combination of craftsmanship and innovation, through the use of the most refined raw materials, which are processed by using ancient and fascinating techniques.